Business Information Management started off as CRM - Customer Relationship Management. In the early days it was exactly this, purely for sales teams and or little or no value to anyone else in the business. That was until some bright young programmers considered the engines which make a CRM system tick as vehicles to deliver other services.
So now your opportunity tracking software may be used for project management, or your marketing capability can be used as a transmission tool for important information in the not-for-profit sector. What is brilliant about this is that functionality is there and it is proven. The programs don't need to be created from scratch. They are already existing, in their box or online and waiting for someone to find a new way of using them.
Let's not forget that CRM is still essential for sales teams. The pure sales, marketing and customer service functioanlity of the simplest of Customer Relationship Management packages is something that we have readily available to us today, at minimal outlay, and yet many businesses still don't use it. You're mad if you don't. CRM will improve your bottom line. I will put my name to that statement. CRM improves sales, improves service delivery and enhances marketing effectiveness. What more could your business want?
To have a chat about how managing your business information better can lead to improved sales, better processes and a better bottom line, then contact me here and we can have a chat.
I look forward to it.
